START: A market-product grid is a framework to relate a company's products and services to the customer groups (or markets) that they serve. It is a way of looking at all of the potential ways that a company can reach its target market, and is often used in the early stages of product development.
The market-product grid has four quadrants, each representing a different combination of product and market:
1. Products for existing markets
2. New products for existing markets
3. Products for new markets
4. New products for new markets
1. Products for existing markets: Buy Gmail Accounts These are the bread-and-butter products that a company sells to its existing customer base. They may be new versions of existing products, or slight variations on existing products. For example, a company that makes electric toothbrushes may come out with a new model that is slightly cheaper or has a new feature.
2. New products for existing markets: These are products that a company creates to sell to its existing customer base. They may be completely new products, or variations on existing products. For example, a company that makes electric toothbrushes may come out with a new model that is rechargeable.
3. Products for new markets: These are products that a company creates to sell to new markets. They may be completely new products, or variations on existing products. For example, a company that makes electric toothbrushes may come out with a new model that is specifically designed for people with braces.
4. New products for new markets: Buy Old Gmail Accounts These are products that a company creates to sell to new markets. They may be completely new products, or variations on existing products. For example, a company that makes electric toothbrushes may come out with a new model that is specifically designed for people with sensitive teeth.A market-product grid is a framework to relate a company's products and services to the market segments it serves. It is a tool used in marketing to determine what products or services to offer to which markets.
The market-product grid is a way of looking at the market and breaking it down into smaller segments. This helps a company to focus its resources on the areas that are most likely to be profitable.
There are four main elements to the market-product grid: market segments, products or services, market positioning, and marketing mix.
Market Segments
The first step is to identify the market segments that the company wants to target. A market segment is a group of people with similar needs or wants. For example, Buy Google Voice Accounts a market segment could be people who live in a certain area, people who are of a certain age, or people who have a certain income.
Products or Services
The next step is to identify the products or services that the company offers. The company will want to offer products or services that are appealing to the market segments it has identified.
Market Positioning
The third step is to determine how the company wants to position its products or services in the market. The company will want to choose a position that is different from its competitors and that will appeal to the market segments it is targeting.
Marketing Mix
The fourth and final step is to determine the marketing mix. The marketing mix is the combination of marketing tools that the company will use to reach its target market. The marketing mix includes elements such as advertising, promotion, pricing, and distribution.A market-product grid is a framework to relate a company's products to the market segments that the company serves. It is a tool for market segmentation and is also known as a Perceptual Map.
The market-product grid has four quadrants:
1. Undifferentiated marketing
2. Differentiated marketing
3. Concentrated marketing
4. Niche marketing
Each quadrant represents a different marketing strategy that a company can use to target its products to specific market segments.
1. Undifferentiated marketing is a mass marketing strategy in which a company produces one product that is aimed at the entire market. buy instagram softreg accounts This is also known as a one-size-fits-all approach.
2. Differentiated marketing is a strategy in which a company produces multiple products that are each aimed at a different segment of the market. This allows the company to tailor its products to the needs of each segment.
3. Concentrated marketing is a strategy in which a company produces a single product that is aimed at a specific market segment. This allows the company to focus its resources on a single product and market segment.
4. Niche marketing is a strategy in which a company produces a product that is aimed at a very specific market segment. This allows the company to focus its resources on a small but loyal customer base.
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